The Globcal International Cooperative is a non-profit cooperative made up of individual social network experts, platform developers, event organizers, motivational speakers, foreign affairs students, qualified as citizen diplomats located in countries all over the world that are all connected via social media platforms. The cooperative charter they developed is recognized in 87 countries. Each program cooperator is an independent agent trained in social network ethics, public diplomacy 2.0 (sometimes called Facebook diplomacy or Twitter diplomacy) as ambassadors or social network protagonists their presence is seen on networks like Facebook, LinkedIn, InterNations, XING where they affect public policy by stimulating social reform and change by maximizing social networking potential through promoting particular themes, ideals, and genres to create and assimilate an understood global world-view.
The organization bases some of its idealism in Buddhist teaching by generating non-possession wealth and social capital through systematic regular posting of general interest information of feeds and other new media forms as would a news agency about meritorious individual people, celebrities, notable public figures and organizations dedicated to doing deeds for the common good through public awareness campaigns, peace activism, educational events, causes, and the development of humanitarian and environmental agendas of with others that they recognize. Globcal's ambassadors and the members of their diplomatic corps identify social media items like articles, digital videos, live feeds, blogs, and news items to moderate discussions from their geographical regions or within particular organizational groups and further identify others that have performed meritorious deeds for others without any other motive than goodwill or kindness toward their fellow man. It is a secular organization open to all persons regardless of race, color, creed, country of origin, or political affiliation.
The purpose of the organization is to bring together business and professional leaders on-line within social network platforms to distribute and/or share social capital, promote social enterprises, provide humanitarian service, encourage high ethical standards in on-line communication, and help build goodwill and peace in the world. Members meet on-line to organize work on their public service goals and discuss the distribution of social capital by the Ambassadors and cooperative program members.
Globcal is an umbrella group and task force promoting the use of diplomatic protocol in public diplomacy to develop goodwill and social well-being. Their goals involve following an established standard for professional presentation and etiquette on-line in social networking communities using the individual ambassadors that promote their public diplomacy ideals and serve as personal examples for good use of social network profiles for effective and professional communication to accomplish shared goals through special pages set-up through Facebook and at their websites. The organization allows individual organizations to present one or more ambassadors to represent their causes in the further presentation within their organization, network, blog, and/or news service.
Cooperative and Consortium
The organization is different from many others because it operates as an international cooperative, is all volunteer, and it has little or no operational expenses centrally. Each individual ambassador is a licensed on-line agent (co-operator), is responsible for their own time and expenses relative to promotion of their causes and for their operation and presentation within the network. The organization collects no funds except through grants that are directed toward administration of ambassador causes and which benefit the cooperative consortium structure on-line.
The cooperative structure was selected to create an open opportunity to many organizations, countries, states, cities, that share the mission of promoting goodwill and cooperation and permit any qualified individuals to raise funds on the behalf of their favorite causes, promote cooperative interaction, and their individual organizations transparently. Each ambassador is generally registered with their individual organization and is normally authorized by the founder, executive director, president or the board chair to serve their own group in the Globcal Diplomatic Corps Program.
Globcal International currently (November 2011) engages over 100 trained citizen diplomats known as cultural ambassadors, goodwill ambassadors, good neighbor ambassadors, peace ambassadors, missionary ambassadors, and has over 5,000 members world-wide connected through groups, pages and applications on Facebook. The members of the ambassador groups are individual people that are working with a particular ambassador on their projects or causes. The colloquial term of Facebook ambassador has become a popular idiom and neologism that has been identified with Globcal's program development of Facebook diplomacy (open public and citizen diplomacy).
Each independent social network ambassador maintains an individual constituency, promotes selected causes, interacts cooperatively with the public based on direct democracy to tell others in general about what others are doing to make the world a better place.